Environment

Google Tag Manager

Issue

How to configure Google Tag Manager with Google Analytics version 4, Google Ads, Facebook Pixel and Conversions API.

Resolution

Google Analytics

Google Analytics version 4 requires two tags:

• Google Analytics 4 Configuration tag

• Google Analytics 4 Event tag

Notes:

• Don’t apply to Universal Analytics tags (Analytics “UA” prefix) UA→GA4 Universal Analytics versus Google Analytics 4 data

• GA4 Recommended events

Google Ads

Google Ads requires three tags:

• Google Ads conversions

• Standard Google Ads remarketing

• Conversion linker

Facebook Pixel and Conversions API

Facebook Pixel requires two tags:

• Using Facebook pixel with Google Tag Manager

• Conversions API for Server-Side Google Tag Manager